NOTHING IS MORE EFFECTIVE
When your business-critical documents absolutely must make a compelling first impression - and in today’s ultra-competitive business climate,first impressions mean everything.
IMPROVE COMMUNICATION
Color increases comprehension by as much as 73%. Your customers’ prospects will understand sales presentations faster and more clearly.
COLOR INCREASES LEARNING AND RETENTION BY 78%
Educating technical and service staff is more effective when training materials are in color. Reader comprehension is 14% better with highlight color than with bold text. Presentation materials and guides are more effective produced using highlight color,rather than using just bold type.
ENHANCE PRODUCTIVITY
Color is desirable. 75% of companies with in-house color capability would feel inconvenienced without it.
COLOR REDUCES SEARCH TIME BY AS MUCH AS 80%
Contracts, insurance policies and other lengthy documents can be made more understandable by highlighting important information with color.
COLOR REDUCES ERRORS BY 80%
Highlighting important information and instructions helps customers fill outforms correctly the first time.
CAPTURE ATTENTION
Color grabs attention. Attention spans and message recall increase by 82% when color is used to highlight key information.
Color creates a positive image. 83% of business professionals believe color in logos and presentations makes them appear more successful.
People are 55% more likely to pick up a full color piece of mail first. By using color on an envelope, your customers are more likely to capture the attention of their target audience.
BOOST SALES
Color helps sell up to 80% more. Collateral materials, sales brochures andother consumer communications can helpgenerate more sales with the applicationof color.Color improves brand recognition by up to 80%. Local retailers, realtor’s, consultants and others can cut through the clutter with the help of color. Improved brand recognition leads to increased sales.
THE BENEFIT
OF COLOR
